Interview
April 2, 2025
At Getint, we believe the best way to showcase the power of our platform is through real-world stories shared directly by the experts who use it. In this interview, Jacek Wizmur-Szymczak, Co-founder of Getint, sits down with Hubert Kut - Atlassian Consultant, Co-founder of AppForge, and creator of Doctor for Jira - to dive into a high-impact migration project for one of the world’s leading companies: eBay.
This conversation covers:
Whether you're planning a migration, evaluating Atlassian Marketplace apps, or just curious how enterprise-level teams tackle integration challenges, this interview is packed with honest insights, practical advice, and a behind-the-scenes look at what makes the Atlassian ecosystem thrive.
Let’s get into it.
Jacek Wizmur-Szymczak (Getint):
Hi, I’m Jacek, Co-founder of Getint. I’m joined by Hubert Kut, Atlassian Consultant, Co-founder of AppForge, and creator of Doctor for Jira - an app available on the Atlassian Marketplace. We’re discussing how Hubert helped eBay migrate from Monday.com to Jira, the intricacies of that process, and tips for choosing the right Atlassian Marketplace apps.
Jacek:
Hey Hubert, great to see you again! How are you?
Hubert Kut (AppForge):
Hey hey! Thanks for having me - happy to be here. Looking forward to this conversation, especially since it’s a follow-up from our recent meetup at the Atlassian Community Event in Poznań.
Jacek:
Exactly! We’ve known each other for a while, but that meetup was a great spark for this recording. During my presentation about Getint, you shared some great insights from your experience, so we thought - it’s time to record it and share it with others.
For those who don’t know you yet, could you give a quick intro and tell us what you do?
Hubert:
Sure! I’ve been working with Atlassian tools since around 2011. I still remember Jira 3 and Jira 4, before Cloud or even Data Center existed. I’ve worked mostly with enterprise companies like Commerzbank and Tieto, and spent over seven years at eBay managing multiple Jira instances.
In 2022, I built a tool for internal use at eBay to help with data governance and cleanup - something we really needed because eBay merges and acquires companies frequently. That meant frequent Jira merges and cleanup work, which isn’t exactly fun. I created an app in my spare time, applied to Codegeist 2022, and surprisingly - we won first prize.
Atlassian reached out to us afterward, and thanks to their support through Atlassian Ventures, we turned that app into a company. Now I’m the Co-founder of AppForge and still do consulting because I love it - and it helps shape the Doctor for Jira product.
Jacek:
That’s such a great story and a great example of how powerful the Atlassian ecosystem is. Thanks to the Marketplace, small vendors like us can work with enterprise companies on a very personal level.
You mentioned your experience helping eBay migrate from Monday to Jira. How did that project start?
Hubert:
The initiative came from eBay’s upper management. Leadership was using Monday.com for program planning, while project and development teams were on Jira. The goal was to connect both worlds - to integrate and eventually unify them.
We evaluated three solutions, including yours (Getint), an external integrator, and a coding-heavy tool like Exalate. Having used Exalate before for another use case, we knew it required a lot of maintenance. We wanted something simpler, with low effort on upkeep.
That’s when we decided to go with Getint. You offered a low-code solution, quick setup, and amazing support. I still remember when we had a mapping issue - your team fixed it in under six hours. That response time was impressive.
Jacek:
Thank you! We do our best to be responsive, especially for complex setups like yours. I remember eBay had something like 15,000 users, over 1,000 Jira projects, and millions of tickets.
Hubert:
Exactly. A massive, highly customized Jira instance. We estimated the project would take a quarter, but the integration was up and running in just four weeks. Sure, we hit a few bumps - like mistakenly syncing too much data - but cleanup was simple.
One challenge was that Monday didn’t have a proper sandbox, so all integration happened in production. But once everything was set up, it worked great for over two years. Epics, updates, comments - everything flowed between the tools.
Eventually, Monday and Jira both raised their prices significantly. eBay leadership had to choose one platform, and Jira won - no surprise when you ask developers!
Jacek:
So, after two years of integration, it turned into a full migration?
Hubert:
Exactly. The exit from Monday was business-driven. Because we already had a working integration, the migration was simple. I think it was just updating all the synced tickets with dummy data, and Getint handled the rest.
You’ve since added a migration panel, but even back then, it was smooth. There were some quirks with Monday’s API, but your team helped us work through them.
Jacek:
And this is often where people go wrong - they try to make Jira look like Monday. But Jira is a more powerful, structured tool. How did you handle aligning the data models?
Hubert:
That’s a good point. We had most fields already mapped during the integration phase. For the rest, we had conversations with the business side: Do you really need these fields? Is it worth the time and cost to replicate them?
Sometimes we archived field data into descriptions or comments. Tools like Doctor for Jira helped us consolidate or merge redundant fields. Less clutter, better performance, happier users.
Jacek:
Let’s switch gears. Both of us are vendors on the Marketplace. Customers often go by the number of installs to pick apps - but that can be misleading, right?
Hubert:
Very! Installation numbers aren’t verified by Atlassian. Some apps haven’t been used in years. I’ve even been offered services to “inflate” installation counts.
Instead, I trust real recommendations - especially from the Atlassian Community. I used to show up at community events with sticky notes listing my problems and ask others for advice.
Other important factors? Support quality, roadmap transparency, release frequency, and how flexible the vendor is.
Jacek:
Exactly. Also, beware of hidden costs. Some tools offer a low entry price but charge extra for performance packages after you scale up.
Hubert:
I wasn’t aware of that until recently! It’s also important to ask vendors for battle cards - comparisons with competitors. And test the support. I sometimes send fake tickets to see how responsive they are before committing.
Jacek:
So what’s next for Doctor for Jira?
Hubert:
We’re working on something big: Doctor Reports for Add-ons. It’s a tool that scans all installed apps in your instance, checks their Marketplace stats, and—most importantly - includes consultant feedback.
You’ll see which apps are actually liked, when they were last updated, and what alternatives exist. It's real human experience, not just paid rankings. No more vendor lock-in without options.
Jacek:
That sounds like a game-changer. Especially for customers stuck with legacy apps they no longer like but feel they can’t replace.
Hubert:
Exactly. We’re also adding AI to analyze documentation and use cases better. Hopefully, it’ll help new vendors like you and us reach customers who are actually looking for alternatives.
Jacek:
This was such a great conversation - covering eBay’s migration, Marketplace best practices, and the power of community. Thank you so much, Hubert.
Hubert:
Thank you! Always a pleasure. And remember - business isn’t just B2B or B2C. It’s H2H: Human to Human. Build relationships, and the business will follow.
Jacek:
Absolutely. Hope to see you again soon - maybe in Berlin at your Atlassian Community meetup!
Hubert:
Looking forward to it. Take care!
Hearing how eBay approached their migration from Monday.com to Jira - navigating complex systems, aligning business and technical teams, and ultimately simplifying their setup - shows just how critical the right tools and partnerships can be.
Whether you're exploring integration for the first time, managing multiple tools across teams, or thinking about migrating off a platform that's no longer serving you - it helps to hear how others have tackled it. Especially when the scale is big, the timelines are tight, and there’s no room for trial and error.
These kinds of our client's stories remind us that integrations aren't just technical exercises - they're strategic decisions. And getting them right can make all the difference.
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